Lunch
+ Learn
Why being found beats being brilliant
Why being found beats being brilliant
You might be the best in your market, but if buyers can’t find you when they’re searching, your competitors win the business. You will learn how to rethink your marketing and boost your visibility where it matters, focussing on how to improve your business growth performance.
Topics covered in this session
Practical quick wins for making your business more visible to customers
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Where to boost your efforts to improve results
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How to diagnose where you're brilliant – or buried
The uncomfortable truth: buyers start—and often finish—online
For many purchase journeys, discovery begins with a search engine. And one search engine dominates. As of September 2025, Google holds roughly 90% of the global search market, which means visibility on Google is, for most categories, the visibility must have!
“But our ability is better” isn’t a strategy
There’s a persistent myth for many business that ‘if we keep delivering great work, the market , will come to us’, sadly that’s not the case,
Quality is the ultimate and consistent goal—but not if prospects never reach your website to discover it.
Date and Time
Thursday 15th Jan 2026
12.00 pm
Location
Online
Event Type
Webinar
Topic
How to diagnose where you're brilliant – or buried
About the presenter
Sarah is a commercially astute B2B marketer with 20+ years’ experience helping SMEs and growing businesses turn practical marketing into measurable growth. She has:
Led marketing for organisations ranging from global consultancies to tech scale-ups and SMEs
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Helped businesses improve lead generation, brand visibility and ROI with practical, data-driven strategies
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A particular passion for helping “best-kept secret” businesses become the obvious choice in their market
Visibility gets you invited. Ability gets you hired (and rehired)
Why Brilliant Businesses still loose out to average ones?
If you’re fed up of brilliant, but buried, this webinar is for you. Practical tips, ideas and frameworks to help you elevate your business and win more customers.