Lunch
+ Learn
LinkedIn for B2B Lead Generation: a Masterclass
LinkedIn for B2B Lead Generation: a Masterclass
The rules for LinkedIn are constantly changing. Professional services and B2B organisations need to maximise the opportunities it represents as part of the lead generation and engagement funnel.
Topics covered in this masterclass
The difference between the company page and personal profiles and how to maximise their use
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How to improve personal profiles so they are clearer, stronger and more discoverable
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How to use keywords effectively
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What good posting looks like and how to maximise effort with regard to lead generation and conversion
A practical LinkedIn training session
Attendees will have a clearer understanding of how LinkedIn works today and how to use it more strategically. They will leave with practical ideas to strengthen their profile, improve the way they show up on the platform, and contribute more effectively through posting, commenting and professional networking.
Focus on sales teams
How to activate then new rules and maximise the LinkedIn algorithms for lead generation and sales funnel performance. Tailored to the roles and business needs.
Date and Time
Tuesday 13th April 2026
Location
Invitation Only
Event Type
Half-day Masterclass
Topic
How to be a LinkedIn superuser for sales
About the presenter
Sarah is a commercially astute B2B marketer with 20+ years’ experience helping SMEs and growing businesses turn practical marketing into measurable growth. She has:
Led marketing for organisations ranging from global consultancies to tech scale-ups and SMEs
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Helped businesses improve lead generation, brand visibility and ROI with practical, data-driven strategies
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A particular passion for helping “best-kept secret” businesses become the obvious choice in their market
Maximise return on LinkedIn effort
LinkedIn in 2026 is a relevance-led professional network, not a broadcast channel. LinkedIn's feed is designed more around members’ interests, goals and preferences, filters out low-quality content, and uses relevance systems that match the right content to the right audience. Dwell time is part of feed ranking.