Marketing Strategy

What are the right marketing activities for your business?

Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that

Key ingredients for creating a successful marketing plan

As Benjamin Franklin once famously said, “If you fail to plan, you are planning to fail. Without a marketing strategy, marketing plan

Why you should invest in marketing when times are tough

There’s no doubt that 2020 was a tough year and the start of 2021 is not looking much better. With Brexit complete and

Social is a way of thinking

How often do you hear people talk about social media like it’s a platform? Yes Facebook, LinkedIn and Twitter are platforms,

Why a marketing consultant will help you thrive

Sometimes it’s actually the lack of marketing focus that’s limiting business performance and success. And that’s

10 key LinkedIn stats you need to know

LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why

What is the buyer’s journey?

Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making

Marketing Strategy Tips

Every time you speak to someone about your business, your friends and family, you are involved in marketing: whether you like it or not

Power of interim marketing

What’s the value of interim and outsourced marketing? Demand has been steadily growing with more and more, businesses seeing the value in flexibility

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