Speaking and Workshops

Sarah White – The Marketing Doctor

Most businesses fail to diagnose what they actually need or what’s not working! Marketing is not a cookie cutter approach – every business needs something different and are guilty of random acts of marketing!. So. if you’re looking to shake things up at your next event, conference, panel discussion, strategy meeting or workshop, book Sarah White, The Marketing Doctor, who give you a different perspective.

Delight your audiences

Diagnose. Then prescribe. Never the other way round. That's the whole method behind The Marketing Doctor — and it's why Sarah's keynotes, workshops, and leadership sessions start with a question most marketing talks skip: what's actually wrong here?

I deliver thought-provoking talks and workshops for organisations, founder communities, leadership events and strategy sessions. Book her for a talk that leaves a room with an answer, not just another list of tactics.

book Sarah to Speak

Signature Talks

Marketing Mixology: right ingredients, wrong recipe

A unique recipe guide for a better business cocktail. Most businesses aren't short on ingredients, what they're missing is the right mix, the right recipe, served to the right audience. This talk uses cocktail-mixing as approach for diagnosing why good ingredients still produce a bad drink!

Losing to Goldfish: a marketing wake-up call

Human attention is now shorter than ever which is a challenge for business and marketer. How to grab attention with the right audience in today’s attention economy. What this means for winning customers and being successful in a competitive digital environment with more noise than ever!

Brilliant but buried

Why brilliant businesses still lose to average ones. It's rarely a talent problem. Some of the most capable businesses in a market lose deals, pitches, and customers to competitors who are, worse than them. This talk includes some myth busting on how to stop being buried and get visible where you need to be seen.

What’s stopping you; don’t hesitate, ACT! The female confidence gap

Qualified women don't lose the room because they're not good enough. The most qualified woman in the room is rarely the most visible one — and the gap costs her the funding round, the board seat, the client, the stage. This talk names the pattern for what it is.

Overcoming the Founder Trap

Most founder-led businesses hit a wall, growth plateaus, but why? Not because the product weakens or the team gets worse, but because they’ve hit the ‘founder trap’. How to break through the growth barrier.

The attention economy: why being good is long longer enough to be successful

Why being good just isn’t enough be seen and win customers. Attention is the real currency of business now. Attention has quietly become the scarcest resource in business — scarcer than budget! Every platform a customer opens is engineered by behavioural science to hold attention. The question is what to do?

What Audiences Say

Testimonials from delighted audiences at talks delivered by Sarah.

Why organisations choose Sarah

Real-World Experience

I’ve built businesses, led teams and spent years working in high-pressure environments where performance matters. I’ve built a business and sold it, raised investment, worked in cash-strapped start-ups and developed successful sales channels that drive sustainable growth. All grounded through lived experience, not theory!

Thought-provoking and practical

People leave with new ways of thinking and practical tools they can apply immediately. The goal isn’t temporary motivation, it’s lasting perspective that can be put into action long after the audience have left the room.

Human, Honest, Humour

Building a successful business is challenging, commercialising ideas and innovation requires dedication, perseverance and expertise. I challenge the norms and assumptions, call out the myths and acknowledge the issues rather than avoiding them. And how to face them and overcome them, often with some light hearted humour too!

How Sarah can work with you

There are different ways Sarah can work with you, as well as a tailored approach to suit your needs.

Speak at your event, conference or panel

A talk that doesn't just entertain — it diagnoses. Sarah brings one of her signature talks to your stage, tailored to your audience and format, from an 8-minute sponsor slot to a full 45-minute keynote.

Workshops – not a lecture

Sarah runs working (hands-on) sessions and growth workshops with your team using the same diagnostic process she uses with clients, so the thinking stays in the business after she leaves the room.

Strategic Leadership and growth

For leadership teams where growth has stalled or plateaued and they need to diagnose what’s stalling or preventing growth opportunities. Ideal for businesses with ambitious growth plans or looking to maximise value prior to exit or sale, or seeking investment.