Marketing Tips

Mastering the art of converting strangers into valuable customers

Mastering the art of converting strangers into valuable customers

For any business, winning new customers can be time consuming and costly. The process of winning new customers means…

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Technology and cultural shifts are transforming the way B2B customers buy

Technology and cultural shifts are transforming the way B2B customers buy

How well do you really know and understand your buyers? Perhaps a better question is…

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B2B Decision making is non-linear

B2B Decision making is non-linear, emotional, and messy

Marketers spend a lot of time building and analysing buyer journeys. The goal?

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Blue Monday: turn the saddest day of the year into a brighter day

Blue Monday: turn the saddest day of the year into a brighter day

In the depths of January, there lies a day that has been labelled as the most depressing and saddest day of the year:

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The Lipstick Effect

The Lipstick Effect: Its influence on Marketing Strategy

The psychology of consumer behaviour is a vast and intricate realm, peppered with phenomena that business leaders

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How well do you know your ideal customer?

How well do you know your ideal customer?

In today’s highly competitive and rapidly changing environment, one fundamental principle holds true

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Why you need to invest in a B2B ‘always-on’ marketing strategy

Why you need to invest in a B2B ‘always-on’ marketing strategy

We live in a digital world where we expect to receive a tailored, personalised service 24/7

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Five reasons why you should be generous with your knowledge

Five reasons why you should be generous with your knowledge

Ideally, we would all share our knowledge equally, unfortunately the reality is quite different. A lot of people

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What are the right marketing activities for your business?

Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that

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Does email marketing still work?

Does email marketing still work?

Although email marketing is what we might consider one of the older digital channels, it is still very relevant with 3.9 billion users

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