Marketing Tips

The Lipstick Effect: Its influence on Marketing Strategy

The psychology of consumer behaviour is a vast and intricate realm, peppered with phenomena that business leaders

How well do you know your ideal customer?

In today’s highly competitive and rapidly changing environment, one fundamental principle holds true

Why you need to invest in a B2B ‘always-on’ marketing strategy

We live in a digital world where we expect to receive a tailored, personalised service 24/7

Five reasons why you should be generous with your knowledge

Ideally, we would all share our knowledge equally, unfortunately the reality is quite different. A lot of people

What are the right marketing activities for your business?

Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that

Does email marketing still work?

Although email marketing is what we might consider one of the older digital channels, it is still very relevant with 3.9 billion users

Key ingredients for creating a successful marketing plan

As Benjamin Franklin once famously said, “If you fail to plan, you are planning to fail. Without a marketing strategy, marketing plan

Why you should invest in marketing when times are tough

There’s no doubt that 2020 was a tough year and the start of 2021 is not looking much better. With Brexit complete and

How to get noticed on Instagram

Whatever your business, it’s likely that many of your customers and potential customers are spending time on Instagram. According to

How to use Awareness Days in your social media content

Every year we commemorate Remembrance Day, and acknowledge days like World Kindness Day and Children in Need, this begs

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