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Posts by Sarah

Sales and Marketing: The office marriage everyone needs to be successful

By Sarah | 25/08/2026
Sales and Marketing the office marriage that needs to work

Marketing brings the leads. Sales works the leads. So the marriage needs to work

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Why “we’ll hire someone junior for now” is the most expensive Marketing decision

By Sarah | 14/08/2026
Fractional CMO the economic case

There’s a moment almost every ambitious business hits. Growth has been decent, the founder or MD has been carrying marketing

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Why ignoring menopause is costing UK companies their best leaders

By Sarah | 12/08/2026
Why-ignoring-menopause-is-costing-UK-companies-their-best-leaders

There’s a specific age at which women are supposed to be entering their most powerful years at work — the point where

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The Growth Plateau: Why founder-Led businesses stall at £2m

By Sarah | 27/07/2026
The growth plateau founder led businesses

Every founder-led business has a favourite growth story. A first big client won on a cold call. A referral that turned into a five-year

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Britain’s Invisible Businesses: the under-marketing of female-led businesses

By Sarah | 16/07/2026
Britains invisible businesses

Roughly one in five UK businesses with employees is led by a woman. And yet ask most people to name five female-led

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Marketing Mixology for SME’s

By Sarah | 13/06/2026
Sarah White at Speak and Shine

Thursday 8th July 2026
Speak and Shine

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Mobile phones: The slot machine in your pocket

By Sarah | 13/06/2026
The slot machine in your pocket

Your phone buzzes. You pick it up. Nothing important. You put it down. Thirty seconds later, you pick it up again. Sound familiar?

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Visibility and Connection Live

By Sarah | 10/06/2026

Friday 2nd October 2026
A Masterclass in Marketing Mixology

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Invisible by Design, Visible by Choice

By Sarah | 27/05/2026
Sarah White Visible by choice confessions of a CMO

There’s a version of this job that looks very different from the inside than it does from the outside. The real work of a CMO — the work that actually moves a business forward

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Stop thinking in straight Lines: why your sales funnel needs a unified strategy

By Sarah | 21/04/2026
Stop thinking in straight Lines

Most businesses draw their sales funnel as a tidy triangle — awareness at the top, a purchase at the bottom, and a smooth, predictable

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