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The truth about being featured in Google AI Snippets
I’m sure any recent Google search you’ve done, you’ll have noticed Google’s AI snippets sitting at the very top of the results page.
What are the right marketing activities for your business?
Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that
Why I don’t do New Year resolutions! What Business Leaders should do instead
Resolutions are usually well-intended but poorly designed, and so often we are setting ourselves for imminent failure… rather than
2024 International Women’s Day – Inspire Inclusion
As we celebrate International Women’s Day this year, it’s an opportunity to reflect on the gender disparities and gender bias
The essential guide to Marketing Collateral
Marketing collateral and materials such as brochures, blog posts, and videos and images are all designed to help you achieve your
Five fun, but realistic marketing ideas for SMEs
Running an SME can be tough and often means wearing many hats, and marketing is often one of them…
Marketing resilience in a time of constant change
Marketing resilience is both a mindset and activities that enable business agility. The blueprint for marketing resilience
Blue Monday: turn the saddest day of the year into a brighter day
In the depths of January, there lies a day that has been labelled as the most depressing and saddest day of the year:
10 key LinkedIn stats you need to know
LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why
Every touchpoint leaves a trace
Why customer experience is everyone’s job, not just marketing. Every day hundreds of tiny moments: the speed of a reply…
Stand out from the crowd and beat your competition
An estimated four in ten small businesses in the UK fail in their first 5 years. A lack of differentiation is a significant contributor to businesses failing
Why so many women still struggle to market themselves
Many women are highly capable, highly credible and quietly ambitious. Yet when it comes to marketing themselves, they hesitate.