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the truth about being featured in google AI snippets
The truth about being featured in Google AI Snippets

I’m sure any recent Google search you’ve done, you’ll have noticed Google’s AI snippets sitting at the very top of the results page.

What are the right marketing activities for your business?

Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that

Why i dont do new year resolutions
Why I don’t do New Year resolutions! What Business Leaders should do instead

Resolutions are usually well-intended but poorly designed, and so often we are setting ourselves for imminent failure… rather than

2024 International Women’s Day – Inspire Inclusion
2024 International Women’s Day – Inspire Inclusion

As we celebrate International Women’s Day this year, it’s an opportunity to reflect on the gender disparities and gender bias

The essential guide to Marketing Collateral
The essential guide to Marketing Collateral

Marketing collateral and materials such as brochures, blog posts, and videos and images are all designed to help you achieve your

Five fun, but realistic marketing ideas for SMEs
Five fun, but realistic marketing ideas for SMEs

Running an SME can be tough and often means wearing many hats, and marketing is often one of them…

Marketing resilience in a time of constant change
Marketing resilience in a time of constant change

Marketing resilience is both a mindset and activities that enable business agility. The blueprint for marketing resilience

Blue Monday: turn the saddest day of the year into a brighter day
Blue Monday: turn the saddest day of the year into a brighter day

In the depths of January, there lies a day that has been labelled as the most depressing and saddest day of the year:

10 key LinkedIn stats you need to know
10 key LinkedIn stats you need to know

LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why

Every touchpoint leaves a trace
Every touchpoint leaves a trace

Why customer experience is everyone’s job, not just marketing. Every day hundreds of tiny moments: the speed of a reply…

Stand out from the crowd and beat your competition
Stand out from the crowd and beat your competition

An estimated four in ten small businesses in the UK fail in their first 5 years.  A lack of differentiation is a significant contributor to businesses failing

Why so many women still struggle to market themselves

Many women are highly capable, highly credible and quietly ambitious. Yet when it comes to marketing themselves, they hesitate.

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