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What is the buyer’s journey?
Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making
Growth Marketing Specialist: unlocking business growth
Businesses face a common challenge—how to grow sustainably and profitably in an increasingly digital and competitive world.
Technology and cultural shifts are transforming the way B2B customers buy
How well do you really know and understand your buyers? Perhaps a better question is…
Marketing myths debunked: What every business owner should know
Marketing is often misunderstood, especially by time-strapped business owners juggling priorities. From
Why you need to invest in a B2B ‘always-on’ marketing strategy
We live in a digital world where we expect to receive a tailored, personalised service 24/7
If you want to succeed, be willing to accept help from others
Success is often seen as a solo journey, yet, history and modern business stories alike show that the ability to receive help is …
Are you a Traitor or a Faithful? A Marketing twist inspired by TV’s hottest game
Hit TV series Traitors series mirrors the world of marketing. Are you a Traitor or a Faithful?
Why attention span is a marketer’s greatest challenge
Capturing attention has become a Herculean task as the average human attention span has dropped to 8.25 seconds…
The journey of a Business Owner: when to hire an Interim Marketing Director
For business owners and sales leaders wondering when (and why) marketing leadership can unlock growth.
Marketing’s holistic value to your business
Traditionally, marketing’s success has been assessed through quantifiable metrics—return on investment (ROI),
Mastering the art of converting strangers into valuable customers
For any business, winning new customers can be time consuming and costly. The process of winning new customers means…
Should I invest time in LinkedIn – yes or no?
LinkedIn continues to be a booming platform, which is probably not a surprise since Microsoft paid an astounding $26.2 in 2016.
