Resources

Articles, Tips, and Guides

Why so many women still struggle to market themselves

Many women are highly capable, highly credible and quietly ambitious. Yet when it comes to marketing themselves, they hesitate.

Aligning Marketing Strategy to your business goals
Aligning Marketing Strategy to your business goals

Why it’s time to stop shooting in the dark! B2B marketing isn’t just about making noise its about making progress

Why attention span is the marketer’s greatest challenge
Why attention span is a marketer’s greatest challenge

Capturing attention has become a Herculean task as the average human attention span has dropped to 8.25 seconds…

How to succeed with SEO and website traffic
How to succeed with SEO and website traffic

If you are relying on people finding your business and your website through google searches, then you need to put website traffic

how to get noticed on instagram
How to get noticed on Instagram

Whatever your business, it’s likely that many of your customers and potential customers are spending time on Instagram. According to

Power of interim marketing
Power of interim marketing

What’s the value of interim and outsourced marketing? Demand has been steadily growing with more and more, businesses seeing the value in flexibility

12 Effective Marketing Tips
12 Effective Marketing Tips

Businesses can do a lot to promote themeslves using video.  Here are some tips to help you get noticed.

The Lipstick Effect
The Lipstick Effect: Its influence on Marketing Strategy

The psychology of consumer behaviour is a vast and intricate realm, peppered with phenomena that business leaders

Dominate your niche
Dominate your niche: The key to growing your business

Small and medium-sized businesses (SMEs) often find themselves vying for attention among countless competitors…

Every touchpoint leaves a trace
Every touchpoint leaves a trace

Why customer experience is everyone’s job, not just marketing. Every day hundreds of tiny moments: the speed of a reply…

Seven great lead generation ideas
Seven great lead generation ideas

The process of lead generation involves a mix of channels designed to draw in your prospects.  You can then take them through a journey

the art of Just Right marketing
Goldilocks and the art of “Just Right” marketing

We all know the story of Goldilocks and the Three Bears, just like Goldilocks, your audience is looking for the perfect fit

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