Resources

Articles, Tips, and Guides

Aligning Marketing Strategy to your business goals
Aligning Marketing Strategy to your business goals

Why it’s time to stop shooting in the dark! B2B marketing isn’t just about making noise its about making progress

How to stop your business being invisible

Does it feel like no one knows who you are? Frustrated that your business is the best kept secret in the industry.

Don't let jargon and poor language prevent your next sale
Don’t let jargon and poor language prevent your next sale

A key part of effective Intelligent Marketing is adopting the vocabulary and language of your customers, using words, phrases and terms

What is the buyer's journey?
What is the buyer’s journey?

Put simply, the buyer’s journey is the active process buyers go through to become aware of, consider, evaluate and the decision making

Technology and cultural shifts are transforming the way B2B customers buy
Technology and cultural shifts are transforming the way B2B customers buy

How well do you really know and understand your buyers? Perhaps a better question is…

Myth busting B2B social media
Myth busting B2B social media marketing

Social media is often perceived as a marketing tool that performs better for B2C businesses rather than B2B. Many B2B businesses don’t believe they can achieve the same impact

What is a Fractional Marketing Director, and why hire one
What is a Fractional Marketing Director, and why hire one?

A Fractional Marketing Director is an experienced marketing professional who works with your business on a part-time…

The essential guide to Marketing Collateral
The essential guide to Marketing Collateral

Marketing collateral and materials such as brochures, blog posts, and videos and images are all designed to help you achieve your

why a marketing consultant will help you thrive
Why a marketing consultant will help you thrive

Sometimes it’s actually the lack of marketing focus that’s limiting business performance and success. And that’s

Marketing Strategy Tips
Marketing Strategy Tips

Every time you speak to someone about your business, your friends and family, you are involved in marketing: whether you like it or not

How to stand out with your email marketing
How to stand out with your email marketing

Email marketing remains a key activity for marketing leaders today, and with good reason. It’s a channel that continues to

The power of laughter elevate your work life with the joy of laughter
The power of laughter: elevate your work life with the joy of laughter

Business owners often get caught up in the daily grind, but there’s an often-overlooked tool that can significantly impact

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