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AI content generation at scale: Why strategy and quality still beat speed
More content, less impact? AI can churn out content faster than we can write it, but volume alone won’t drive results.
Boost your sales with the right USP
What makes your business unique? Achieving the right positioning of your business is key to your success.
Why you should invest in marketing when times are tough
There’s no doubt that 2020 was a tough year and the start of 2021 is not looking much better. With Brexit complete and
How to write a great Value Proposition
A great value proposition is a promise of the value your business will deliver and the primary reason a prospect should buy
2024 International Women’s Day – Inspire Inclusion
As we celebrate International Women’s Day this year, it’s an opportunity to reflect on the gender disparities and gender bias
Blue Monday: turn the saddest day of the year into a brighter day
In the depths of January, there lies a day that has been labelled as the most depressing and saddest day of the year:
If you want to succeed, be willing to accept help from others
Success is often seen as a solo journey, yet, history and modern business stories alike show that the ability to receive help is …
Unlocking Growth: The strategic role of a Fractional CMO
Marketing is no longer a back-office function—it’s a growth driver. However hiring a full time a full-time Chief Marketing
Think your brand is just a Logo? Think Again!
Your brand is more than a striking logo, or a catchy slogan. Your brand is your promise to your customer. It’s the DNA of your
The importance of continuous campaign optimisation in your marketing
Today’s successful marketing requires a mindset shift – moving beyond the set-it-and-forget-it approach.
Don’t let jargon and poor language prevent your next sale
A key part of effective Intelligent Marketing is adopting the vocabulary and language of your customers, using words, phrases and terms
Key ingredients for creating a successful marketing plan
As Benjamin Franklin once famously said, “If you fail to plan, you are planning to fail. Without a marketing strategy, marketing plan