Resources

Articles, Tips, and Guides

AI content generation at scale
AI content generation at scale: Why strategy and quality still beat speed

More content, less impact? AI can churn out content faster than we can write it, but volume alone won’t drive results.

Boost your sales with the right USP
Boost your sales with the right USP

What makes your business unique? Achieving the right positioning of your business is key to your success.

Why you should invest in marketing when times are tough

There’s no doubt that 2020 was a tough year and the start of 2021 is not looking much better. With Brexit complete and

How to write a great Value Proposition
How to write a great Value Proposition

A great value proposition is a promise of the value your business will deliver and the primary reason a prospect should buy

2024 International Women’s Day – Inspire Inclusion
2024 International Women’s Day – Inspire Inclusion

As we celebrate International Women’s Day this year, it’s an opportunity to reflect on the gender disparities and gender bias

Blue Monday: turn the saddest day of the year into a brighter day
Blue Monday: turn the saddest day of the year into a brighter day

In the depths of January, there lies a day that has been labelled as the most depressing and saddest day of the year:

If you want to succeeed in business be prepared to take help
If you want to succeed, be willing to accept help from others

Success is often seen as a solo journey, yet, history and modern business stories alike show that the ability to receive help is …

Sarah White Unlocking growth role of a fractional CMO
Unlocking Growth: The strategic role of a Fractional CMO

Marketing is no longer a back-office function—it’s a growth driver. However hiring a full time a full-time Chief Marketing

Think your brand is just a Logo Think Again!
Think your brand is just a Logo? Think Again!

Your brand is more than a striking logo, or a catchy slogan. Your brand is your promise to your customer. It’s the DNA of your

The importance of continuous campaign optimisation in your marketing

Today’s successful marketing requires a mindset shift – moving beyond the set-it-and-forget-it approach.

Don't let jargon and poor language prevent your next sale
Don’t let jargon and poor language prevent your next sale

A key part of effective Intelligent Marketing is adopting the vocabulary and language of your customers, using words, phrases and terms

Key ingredients for creating a successful marketing plan

As Benjamin Franklin once famously said, “If you fail to plan, you are planning to fail. Without a marketing strategy, marketing plan

Sign up to the Intelligent Marketing newsletter

Fill out the form to receive the latest news, tips and guides.