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Articles, Tips, and Guides

Is your marketing approach bringing in the Right Customers
Is your marketing approach bringing in the Right Customers?

Too many businesses focus on volume, chasing lead counts, click-throughs, or follower growth — without stopping to ask

Don't let jargon and poor language prevent your next sale
Don’t let jargon and poor language prevent your next sale

A key part of effective Intelligent Marketing is adopting the vocabulary and language of your customers, using words, phrases and terms

five content marketing secrets
Five content marketing secrets

Is your content hitting the mark? Is it reaching your target audience? Are they engaging with your content through all that noise

Why i dont do new year resolutions
Why I don’t do New Year resolutions! What Business Leaders should do instead

Resolutions are usually well-intended but poorly designed, and so often we are setting ourselves for imminent failure… rather than success!

Growth Marketing Specialist: unlocking business growth
Growth Marketing Specialist: unlocking business growth

Businesses face a common challenge—how to grow sustainably and profitably in an increasingly digital and competitive world.

Infographics are good for business
Infographics are good for business

If you want to spread your brand message effectively and creatively and engage with your target audience, infographics are the answer.

Why you need to invest in a B2B ‘always-on’ marketing strategy
Why you need to invest in a B2B ‘always-on’ marketing strategy

We live in a digital world where we expect to receive a tailored, personalised service 24/7

Mastering the art of converting strangers into valuable customers
Mastering the art of converting strangers into valuable customers

For any business, winning new customers can be time consuming and costly. The process of winning new customers means…

Does email marketing still work?
Does email marketing still work?

Although email marketing is what we might consider one of the older digital channels, it is still very relevant with 3.9 billion users

Social is a way of thinking
Social is a way of thinking

How often do you hear people talk about social media like it’s a platform? Yes Facebook, LinkedIn and Twitter are platforms,

What is a Fractional Marketing Director, and why hire one
What is a Fractional Marketing Director, and why hire one?

A Fractional Marketing Director is an experienced marketing professional who works with your business on a part-time…

Every touchpoint leaves a trace
Every touchpoint leaves a trace

Why customer experience is everyone’s job, not just marketing. Every day hundreds of tiny moments: the speed of a reply…

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