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Articles, Tips, and Guides

Sarah White Visible by choice confessions of a CMO
Invisible by Design, Visible by Choice

There’s a version of this job that looks very different from the inside than it does from the outside. The real work of a CMO — the work that actually moves a business forward

Don't let jargon and poor language prevent your next sale
Don’t let jargon and poor language prevent your next sale

A key part of effective Intelligent Marketing is adopting the vocabulary and language of your customers, using words, phrases and terms

What is a Fractional Marketing Director, and why hire one
What is a Fractional Marketing Director, and why hire one?

A Fractional Marketing Director is an experienced marketing professional who works with your business on a part-time…

why a marketing consultant will help you thrive
Why a marketing consultant will help you thrive

Sometimes it’s actually the lack of marketing focus that’s limiting business performance and success. And that’s

Is your business ready for voice search
Is your business ready for voice search?

Are you using voice search on your phone or at home? Have you optimised your website too? As voice recognition continues to grow exponentially

10 key LinkedIn stats you need to know
10 key LinkedIn stats you need to know

LinkedIn is the world’s largest professional networking site and with over 660 million users in more than 200 countries across the globe you can see why

A beginner’s guide to successful email marketing
A beginner’s guide to successful email marketing

Don’t be fooled, email marketing is very much alive and delivering great results when done well. Email marketing is still ranked as the

Power of interim marketing
Power of interim marketing

What’s the value of interim and outsourced marketing? Demand has been steadily growing with more and more, businesses seeing the value in flexibility

What are the benefits of business blogging?
What are the benefits of business blogging?

Business blogging is a marketing tactic that uses blogging to get your business more online visibility.

creating memorable moments with video
Creating memorable moments with video

It’s easy to see why video is so popular and why businesses are embracing the power of video in their marketing. Video is easy to digest,

Seven great lead generation ideas
Seven great lead generation ideas

The process of lead generation involves a mix of channels designed to draw in your prospects.  You can then take them through a journey

Why you need to invest in a B2B ‘always-on’ marketing strategy
Why you need to invest in a B2B ‘always-on’ marketing strategy

We live in a digital world where we expect to receive a tailored, personalised service 24/7

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