Posts by Sarah
2024 International Women’s Day – Inspire Inclusion
As we celebrate International Women’s Day this year, it’s an opportunity to reflect on the gender disparities and gender bias
Read MoreMarketing using demographics – welcome Gen Alpha
Welcome Generation Alpha: Understanding the next wave of consumers and how to market to them
Read MoreMastering the art of converting strangers into valuable customers
For any business, winning new customers can be time consuming and costly. The process of winning new customers means…
Read MoreTechnology and cultural shifts are transforming the way B2B customers buy
How well do you really know and understand your buyers? Perhaps a better question is…
Read MoreB2B Decision making is non-linear, emotional, and messy
Marketers spend a lot of time building and analysing buyer journeys. The goal?
Read MoreBlue Monday: turn the saddest day of the year into a brighter day
In the depths of January, there lies a day that has been labelled as the most depressing and saddest day of the year:
Read MoreThe Lipstick Effect: Its influence on Marketing Strategy
The psychology of consumer behaviour is a vast and intricate realm, peppered with phenomena that business leaders
Read MoreHow well do you know your ideal customer?
In today’s highly competitive and rapidly changing environment, one fundamental principle holds true
Read MoreWhy you need to invest in a B2B ‘always-on’ marketing strategy
We live in a digital world where we expect to receive a tailored, personalised service 24/7
Read MoreFive reasons why you should be generous with your knowledge
Ideally, we would all share our knowledge equally, unfortunately the reality is quite different. A lot of people
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