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What are the right marketing activities for your business?
Without any marketing plan or strategy, businesses are simply offering their products or services, in the hope that
Should I invest time in LinkedIn – yes or no?
LinkedIn continues to be a booming platform, which is probably not a surprise since Microsoft paid an astounding $26.2 in 2016.
Infographics are good for business
If you want to spread your brand message effectively and creatively and engage with your target audience, infographics are the answer.
2024 International Women’s Day – Inspire Inclusion
As we celebrate International Women’s Day this year, it’s an opportunity to reflect on the gender disparities and gender bias
Essential social media stats for 2020
Social media for business offers a unique way to get to know your customers and interact with them. Check out the key stats for 2020
Aligning Marketing Strategy to your business goals
Why it’s time to stop shooting in the dark B2B marketing isn’t just about making noise
Five reasons why you should be generous with your knowledge
Ideally, we would all share our knowledge equally, unfortunately the reality is quite different. A lot of people
How to use Awareness Days in your social media content
Every year we commemorate Remembrance Day, and acknowledge days like World Kindness Day and Children in Need, this begs
Stand out from the crowd and beat your competition
An estimated four in ten small businesses in the UK fail in their first 5 years. A lack of differentiation is a significant contributor to businesses failing
Mobile-first marketing
The relationship with our mobile phones has changed beyond recognition, with 80% of users using their mobile to browse the internet. A smartphone
Marketing myths debunked: What every business owner should know
Marketing is often misunderstood, especially by time-strapped business owners juggling priorities. From
Which marketing channel will deliver the best results?
While the allure of a one-size-fits-all answer is tempting, the reality is more nuanced. Success hinges not merely on channel