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Five content marketing secrets
Is your content hitting the mark? Is it reaching your target audience? Are they engaging with your content through all that noise
Should I invest time in LinkedIn – yes or no?
LinkedIn continues to be a booming platform, which is probably not a surprise since Microsoft paid an astounding $26.2 in 2016.
Every touchpoint leaves a trace
Why customer experience is everyone’s job, not just marketing. Every day hundreds of tiny moments: the speed of a reply…
A beginner’s guide to successful email marketing
Don’t be fooled, email marketing is very much alive and delivering great results when done well. Email marketing is still ranked as the
Social is a way of thinking
How often do you hear people talk about social media like it’s a platform? Yes Facebook, LinkedIn and Twitter are platforms,
Think your brand is just a Logo? Think Again!
Your brand is more than a striking logo, or a catchy slogan. Your brand is your promise to your customer. It’s the DNA of your
Visibility vs Ability: Why being found beats being brilliant (until you master both)
If buyers can’t find you when they’re searching, your competitors …
Does email marketing still work?
Although email marketing is what we might consider one of the older digital channels, it is still very relevant with 3.9 billion users
How to write a great Value Proposition
A great value proposition is a promise of the value your business will deliver and the primary reason a prospect should buy
How to stand out with your email marketing
Email marketing remains a key activity for marketing leaders today, and with good reason. It’s a channel that continues to
Technology and cultural shifts are transforming the way B2B customers buy
How well do you really know and understand your buyers? Perhaps a better question is…
How to succeed with SEO and website traffic
If you are relying on people finding your business and your website through google searches, then you need to put website traffic